Any business can register for a domain name. For most businesses, the domain
name they use is their own company name with ".com" as the domain specification.
For example, a company named MYBIZNES will register the domain name
mybiznes.com. Several small businesses are registering their own domain in order
to establish a corporate presence on the World Wide Web, even if all they have
on their domain is a one-page welcome letter from the president of the company.
The mere fact that they have a presence on the web with their own domain name
already puts them at an advantage over the competition.